When you develop the industry’s most powerful tools, you’re going to want the industry’s most powerful campaign to go with it. That’s where REALM comes in. Under the creative direction of Shane Valdez, REALM’s design team created a unique launch campaign that paired the power of the tools with an incredible brand presence that let everyone know – FLEX, it’s what’s next.

Since its launch, the FLEX brand and range of tools have developed into an industry-known and trusted brand, developing sophisticated marketing communications and impactful campaigns covering broadcast, website, photography, in-store displays, CGI, 3D animations, and social media.