Some innovations feel like the next version of the same idea. Others make you take notice as they change an industry forever.

When EGO developed the world’s first platform-compatible zero-turn riding mower, the Z6, they knew there was no going back. Packed with incredible new features, immense power, and unrivaled performance, it was unlike any battery-powered ZTR in the market.

To showcase this truly groundbreaking mower, we unleashed it on some of the most sacred ground there is – and waited for the response. The reaction to seeing the Z6 in action and our integrated campaign is why EGO is the number-one-rated brand in cordless outdoor power.