When EGO’s scientists developed the world’s first POWERLOAD String Trimmer with LINE-IQ technology – we knew we’d have to show how easy the new feature is to use. So, we stepped inside the EGO LAB and invited the world to see where power and innovation take shape. The tv commercial and integrated campaign focused on how advanced Line-IQ is compared to gas – all so you can work faster. The results were a clear win for LINE-IQ, thanks to EGO’s breakthrough innovation and tech.